All motorsport stories
F1 / NEWS & CONTEXT
Lando Norris

Cowboy hats, denim and Godzilla: F1 dresses for Austin

Archive photograph: Lando Norris · 2024-08-25Archive photo · 2024-08-25 · Original: Steffen Prößdorf; Derivative work: Mb2437 · CC BY-SA 4.0

Red Bull and Williams lean into Western styling, while Haas has revealed a Godzilla-themed livery for Austin. Norris, Verstappen and several teams also have Austin-specific looks.

Max Verstappen’s one-off Austin helmet gives his lion a cowboy hat, while Haas has chosen a Godzilla-themed livery—two sharply contrasting looks for the United States Grand Prix.

Red Bull’s Castore racewear is inspired by Ford’s Raptor and the American West. Verstappen and Isack Hadjar will wear white race suits. Haas revealed the livery on Monday as part of its season-long partnership with Japanese studio TOHO. Esteban Ocon and Oliver Bearman will wear matching race suits, and the team considers Austin its biggest home race.

Williams has an Austin collection featuring denim and Western-style lettering. Cadillac’s Austin capsule stems from its partnership with Tommy Hilfiger, while Mercedes and Audi have special-edition Austin caps.

Lando Norris’s LN4 Original Service Department is a 12-piece collection inspired by 1970s racing garages; Formula 1’s own range also includes a collection with Nahmias.

The United States Grand Prix takes place at the Circuit of the Americas from 23 to 25 October.

Sources 01
  1. SOURCEF1 teams reveal special United States GP collections with denim, cowboy hats and GodzillaMotorsport.com F1

This article was produced with AI assistance. Source references make its supporting evidence traceable.

Read also

  1. F1 contracts: who is tied down for 2027 and beyond?

  2. Austin offers free F1 fan zones beyond the circuit

  3. Lambiase and Antonelli lead Cleeren’s wide-ranging Singapore GP assessment

  4. Russell edges Leclerc in Singapore’s only practice session

  5. Verstappen takes first Singapore GP win as Hamilton’s gamble costs a podium