Horner floats virtual pitwall access to bring F1 strategy closer to fans

Christian Horner has floated a virtual, potentially interactive seat on an F1 team's pit wall, where fans could follow how strategy decisions are made.

Speaking at the Autosport Business Exchange in New York on Wednesday, the former Red Bull team principal said the difference between what the pit wall knows and what television viewers see had surprised him. Since leaving Red Bull in July 2025, Horner said, he has spent 15 months watching grands prix as a fan for the first time in his career.

Horner suggested fans could virtually join their favourite team's pit wall to follow the discussions behind its decisions. He said viewers were eager for more data and information, including greater insight into competitors, strategy and how races are developing.

He acknowledged that teams resist sharing information because they do not want to give away intellectual property or a competitive advantage. Horner argued that F1 must keep evolving as entertainment, pointing to the new generation and different kinds of fans he associated with the Netflix series. As a team boss, he said, he would have argued against sharing that information himself.