Audi restores F1 power-unit CEO role with Thomas Fuhr appointment

Audi has announced that Thomas Fuhr will become CEO of Audi Formula Racing GmbH, the Neuburg-based division developing its Formula 1 power units. His appointment revives a CEO post the engine division eliminated at the start of 2025, when former CEO Adam Baker left the organisation.

Fuhr will join the existing leadership group at Neuburg. Audi says the appointment will allow chief technical director Stefan Dreyer to focus fully on the power unit’s technical development, while COO Christian Foyer continues to oversee day-to-day operations.

Fuhr brings more than 30 years of relevant experience. He was managing director of Mercedes-AMG High Performance Powertrains from 2009 to 2012, later held senior positions at GROHE and LIXIL, and most recently served as chief technology officer at Georg Fischer Building Flow Solutions.

Audi F1 CEO and team boss Mattia Binotto said Fuhr’s technical knowledge and experience building high-performing teams made him confident Fuhr could help develop the organisation and make Audi the best F1 manufacturer. Fuhr said he was proud to join the project and wanted to build on the work in Neuburg by bringing expertise together to create the conditions to compete at the highest level.

Audi’s first in-house F1 power unit debuted this season.