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Ferrari brand value rises more than 14% to $17.7bn

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Interbrand’s 2026 report values Ferrari’s brand at $17.7 billion, up more than 14%, and places it 51st in the annual ranking.

GPBeat · Newsroom29 Oct 2026, 18:56 · 1 min

Ferrari’s brand value rose more than 14% to $17.7 billion, according to Interbrand’s 2026 Best Global Brands report. In the annual ranking, Ferrari climbed three places to 51st.

The report identifies Ferrari as the world’s most valuable Italian global brand and includes it among this year’s “Top Risers”. Its brand-strength score was 85; the measure of the brand’s influence on consumer choices stood at 73%.

Ferrari presented the results as confirmation of its broader strategy across racing, sports cars and lifestyle—the three areas it describes as its “souls”.

Sources 01
  1. SOURCEFerrari value nears jaw-dropping $20 billion as crucial report releasedRacingNews365 English

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