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F1 and Leica launch $9,950 special-edition camera

Conceptual AI-generated editorial motorsport illustration; not a documentary photograph or evidence that a pictured event, meeting or transfer occurred. · 2026-10-21GPBeat newsroom · News Made Clear generated illustration

The Leica Q3 43 Formula 1 Edition is the first product from the new Formula 1–Leica licensing partnership, with listed prices of $9,950, £7,300 and €8,500.

From the GPBeat newsroomPublished · · 1 min

Formula 1 and Leica Camera have launched a special-edition Leica Q3 43, the first product from their new licensing partnership. The Leica Q3 43 Formula 1 Edition is priced at $9,950, £7,300 and €8,500. It will be sold through Leica Stores, the Leica Online Store and specialist retailers.

The camera’s body is wrapped in non-slip microvelour modelled on a racing steering wheel, while carbon fibre forms visible structural elements on the handgrips and thumb rests. The Formula 1 logo features on the top plate and lens cap. Leica has also developed an exclusive colour profile that can be applied live through its FOTOS app, so the look appears in the viewfinder rather than only after processing. The app also transfers images and video to mobile devices.

The camera is the latest in Formula 1’s run of consumer licensing deals beyond the racetrack. The sport also has agreements covering Hasbro board games, building toys and collectables with Lego and Mattel Hot Wheels, Topps trading cards, and book publishing with Dorling Kindersley.

Sources 01
  1. SOURCEF1 breaks into unexpected market with 'inspired' new product and partnershipRacingNews365 English