Hamilton’s ventures beyond F1 span music, film and trading cards

At São Paulo, Lewis Hamilton is set to make his 400th Formula 1 start. Beyond the cockpit, his work has ranged from a verse recorded under an alias to a producer’s role on a feature film and a trading-card business.

In 2018, Christina Aguilera’s album _Liberation_ featured “Pipe”, with Hamilton contributing a verse under the name XNDA. In 2020, he confirmed on Instagram that the alias was his. He said he had spent a decade or more writing and recording, and that his songs had helped him through difficult times.

Hamilton’s video-game appearances include a cameo as Carl Hamilton in the 2016 title _Call of Duty: Infinite Warfare_ and a playable skin in _Fortnite_ in 2023. He was a producer on _F1: The Movie_ and briefly appeared in its cast. In 2025, he described producing the film as a learning process, saying he saw what goes into making a feature film.

In May 2025, Hamilton was one of five co-chairs of the Met Gala. Its exhibition, _Superfine: Tailoring Black Style_, explored the history and cultural significance of Black dandyism.

Card collecting grew from a childhood hobby into a business for Hamilton. He told _Sports Illustrated_ that he traded football cards with school friends. A one-of-a-kind autographed Topps card featuring him sold for more than $1 million in December 2024, becoming the first Formula 1 trading card to reach a seven-figure sum. Card Culture by Lewis Hamilton, created with Dave & Adam’s Card World, opened its first flagship store in Frankfurt in July 2026. It plans to open further locations across Europe, Australia, the Middle East and Asia.