Ferrari brand value rises more than 14% to $17.7bn

Ferrari’s brand value has risen to $17.7 billion, more than 14% higher than a year earlier, according to Interbrand’s annual Best Global Brands report. It moved up three places to 51st in the ranking and remains Italy’s most valuable brand on the list.

Interbrand gives Ferrari a brand-strength score of 85. Its Role of Brand score, which measures the brand’s influence on consumer choices, is 73%.

In a statement Ferrari released, Interbrand said the results reaffirmed a three-part strategy built on racing, sports cars and lifestyle. It also said they showed Ferrari could enter new markets in a coherent, credible way, including selected luxury and lifestyle categories and racing projects such as offshore sailing.